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Previous Ministers' releases and speeches - Senator The Hon. Michael Ronaldson

Senator the Hon. Michael Ronaldson
Minister for Veterans' Affairs
Minister Assisting the Prime Minister for the Centenary of ANZAC
Special Minister of State

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Wednesday, 15 April 2015

STATEMENT ON THE WOOLWORTHS AD CAMPAIGN

Late yesterday I became aware of a joint Camp Gallipoli and Woolworths campaign featuring the word ‘Anzac’.

Under the Protection of Word Anzac Act 1920, permission for the use of the word ‘Anzac’ in any such material must be granted by the Australian Government.

The Australian community quite rightly expects that the word ‘Anzac’ is not trivialised or used inappropriately and as Minister for Veterans’ Affairs, I am responsible for ensuring that any use of the word ‘Anzac’ does not provide commercial benefit to an organisation.

In this instance, permission was not sought by the campaign proponents, nor would it have been approved.

Immediately upon having this campaign brought to my attention, I contacted Woolworths and asked them to end it.

I am pleased that the campaign has now been withdrawn.

While I acknowledge that Woolworths moved quickly to address the situation, I hope this is a reminder to others that the regulations are in place for good reason and that they will be rigorously enforced.

Media inquiries:
Minister Ronaldson: Mark Lee 02 6277 7820 or 0408 547 381
Department of Veterans’ Affairs Media: 02 6289 6203

Veterans and Veterans Families Counselling Service (VVCS) and Veterans Line can be reached 24 hours a day across Australia for crisis support and free and confidential counselling. Phone 1800 011 046

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